On March 17, 2015, I gave a talk at Smashing Oxford 2015 called Getting Personal: The Why and How of Designing for People. Here's a summary of the talk:
Often when solving design problems we take into account the demands of stakeholders, or our desire to create beautiful work. These are both valuable for informing the choices we make, but there’s another factor that’s imperative to our design’s success: the needs of real people. We’ll talk about why human need matters in design, why we resist getting close to our users, and practical, easy ways to put users front and center in our process.
Many thanks to the organizers for having me, and to all the awesome attendees for hearing me out. Here are the slides from this event:
And here is a video of this event: