When I joined, Hometeam’s brand consisted of vibrant neon colors, condensed sans-serif fonts, and primarily technology focused imagery. My goal was to soften and bring the humanity back to the brand through images of smiling older adults, a more subdued color palette, and more open and friendly typefaces. By assembling these style tiles I created a library of assets our design team could use across various print and digital materials.

Softer but still bright colors and more friendly icons created a cheerful feeling; finding home care for older adults can often be a scary task, we wanted to convey warmth and trustworthiness with our design. The images above are taken from a brochure I designed in my time at Hometeam.

In addition to print and other marketing materials, our new brand assets were made to be used for digital as well. Below are a series of images from a responsive landing page I designed to help visitors to the site find out more about care and understand what makes Hometeam different.

If you’re interested in seeing more of my work as I share it, you should follow me on Twitter, like my page on Facebook, or follow me on Dribbble. I’m currently taking on new freelance work as well, so feel free to send me a message if you have a project in mind. šŸ™‚