Writings About Work & Life

  • Everything has a personality

    Published September 6, 2017

    How to ensure your digital experiences convey the right personality This article is part of a series based on a talk I gave at Adobe Max and WebVisions last year. To read the other articles in the series, check out Bringing the Humanity Back to Digital. In my previous article in this series, “What working in the service industry taught me about design,” I closed with this quote: Reading this was a game-changer for me as a designer. It sounds simple, but the epiphany that our...

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  • Put on a happy face

    Published September 13, 2017

    This article is part of a series based on a talk I gave at Adobe Max and WebVisions last year. To read the other articles in the series, check out Bringing the Humanity Back to Digital. In my last article in this series, “Everything Has a Personality,” I discussed how visual design elements can go a long way towards giving your company a friendly personality. Here I’ll explore how you can take it even further and put an actual face on your website. MailChimp is famous for...

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  • What working in the service industry taught me about design

    Published September 6, 2017

    This article is part of a series based on a talk I gave at Adobe Max and WebVisions last year. To read the other articles in the series, check out Bringing the Humanity Back to Digital. Photo by Søren Astrup Jørgensen on Unsplash, not one of the actual hotels I worked for Before discovering design, I held the following jobs: fast food drive thru attendant, receptionist at a skydiving center, waitress at a pizza place, and front desk clerk for several hotels in the Orlando area....

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  • Designing a marketing concept for a financial software company

    Published April 16, 2018

    Note: this case study gives a detailed account of my process on a project I contributed to as a freelancer for an agency. As this project is still in progress and has yet to go live, for now I’ve left out details about the client and specifics about the project. A sneak peek of the desktop version of the final product In September of 2017, I partnered with a NYC-based agency to help develop a unique visual style direction for a new marketing website for one of their clients....

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  • Design & Vulnerability

    Published August 25, 2017

    Yesterday I spent the day trying and failing to solve a product design problem. I’ve been working with Dan Mall on SuperBooked, and my latest task involves taking a complicated flow and presenting it in a way that is mobile-first, responsive, accessible, inclusive, intuitive, and welcoming (this is the problem and joy of working for a person who knows what makes a design great: there are no shortcuts). Everything we do for SuperBooked needs to ultimately forward our goal of helping...

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  • The Burning Point of Life

    Published March 30, 2017

    “Love is the burning point of life, and since all life is sorrowful, so is love. The stronger the love, the more the pain. Love itself is pain, you might say — the pain of being truly alive.” Joseph Campbell, The Power of Myth When I was 16 my English class read Joseph Cambpell’s The Power of Myth as part of our study of the Hero’s Journey. It was one of the most memorable moments in my education; I felt the curtain had been pulled back on culture, literature, religion, and...

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  • A day in the life of a sometimes successful, sometimes adult, woman, New Yorker, designer.

    Published October 21, 2016

    A few weeks ago I joined fellow Creative Director and boyfriend Andrew at an AIGA event featuring several prominent designers, the theme of which was “Day in the Life: SF x NY.” I haven’t been to many design events lately since I’m too tired to have any more friends, and do most of my “keeping current on the industry” research on Feedly during lunch and bathroom breaks. However this event intrigued us, as we’re always halfway wondering if we should be in California, especially...

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  • Looking for the helpers and Hometeam

    Published July 17, 2016

    “When I was a boy … my mother would say to me, “Look for the helpers. You will always find people who are helping.” – Mr. Rogers About 2 months ago I got an email from Drew Schwartz, VP of Product at a company called Hometeam, asking if I wanted to learn more about the company and the Creative Director role they were looking to hire. Sometimes I send a canned response to recruiting emails, usually I don’t respond at all. But this wasn’t a recruiting email, it was a short note...

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  • Product Design Lessons from 2015

    Published February 4, 2016

    2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. The work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels...

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