Chartbeat is an analytics tool, but unlike traditional tools it shows what’s happening on your site in real-time. It’s friendly but powerful – it’s meant to be used in the moment, by the content creators, to make immediate decisions. As such, we wanted to move away from the intimidating black and gray of the old brand to a more friendly, light, and trustworthy style: the result was a new marketing site that used playful illustrations, slab serif fonts, delightful language, and subdued colors with bright accents.
The new style can be clearly seen with the redesigned support site: the site has approachable content, fun patterns, and a feeling of airiness which makes getting the help you need easy and enjoyable. Built on Desk.com, we wanted to break the mold for what a help site should entail, and turn it into more of a library of useful information.
The pricing page was another great platform for putting the new visual style to work: its bold colors make a statement without being oppressive, and the three-pronged approach to understanding our pricing model helped users feel confident about subscribing.
The new visual language wasn’t just applied to new initiatives such as the help site or the pricing page; it also translated to the product. Chartbeat Perspectives, seen here and designed by yours truly was part of the product dashboard that used the same principles to create a friendly, trustworthy, and easily navigable feel.
In the course of my two years at Chartbeat, in addition to establishing and implementing a visual language and helping to guide the user experience of our products, I created a number of product marketing pages to showcase the many features and tools we launched during this time.
This role immersed me in the challenges of the media industry; our goal was to change how editorial teams evaluated their content and their audience, so they could understand reader behavior and track the value of their content. It also taught me a great deal about growing product teams; when I began at Chartbeat we were a 14-person company, in the subsequent 2 years we more than tripled in size. To see where Chartbeat is today, visit Chartbeat.com